In the immediate vicinity of the legendary KaDeWe, which is currently being embellished, refined and transformed, at Bayreuther Straße 10, the STULLENDEALER www.stullendealer. de opened its doors in hot July 2019, offering a wide, no-frills range of sandwiches, sandwiched baguettes, salads, croissants, small breakfasts and hot lunches, in addition to a variety of specialty coffees - the machine is by Kees van der Westen - and soft drinks. Everything in seasonal variety fresh and prepared on site.
Anyone crossing Lietzenburger Straße and continuing towards Wittenbergplatz will notice the logo and the cubist-inspired counter in the large shop window - the logo in stone-red and the counter in duckegg-blue.
They form the foundation of the finely nuanced color and style concept.
Based on the core gastronomic concept of "freshly prepared and ready to eat," the entire interior, right down to the fully equipped kitchen, is a play on geometric shapes, structures and facets of the Expressionist and Cubist art movements:
the counter with characteristic diamond shapes and behind it a tiled wall reminiscent of old merchant and craft stores, original wall lights included.
Like the culinary offerings, the design is a revival of an almost forgotten everyday culture and taste.
In the adjacent dining room, the colors and shapes and furniture are the continuing transformation and abstraction of the design elements from the retail space: uniform oversized black and white floor terrazzo tiles, refurbished 1920s school seating, pentagonal diamond shape tables echoing the facets of the retail counter, structurally brought out shadows in colorful geometric form as wall design.
The STULLENDEALER's offer focuses on the needs and desires of modern city dwellers: enjoyable, but not too time-consuming - home-made, but not home-baked - ready to go, but as environmentally friendly as possible, plastic-free and biodegradable...and all this in a newly designed, atmospheric place in Berlin's old west.